World of Warcraft has always been a light load on the hardware. While making the game very accessible, this is really starting to bug users, some of whom have been playing the game for four years now. As technology improves, and hardware costs get cheaper, more and more WoW gamers are expecting a graphical update. Blizzard has not recently commented on the matter, but a year ago, the following was posted on the blizzard forums by Nethaera, a designated Blizzard poster:
Could we? Most likely so. But that would mean limiting who could play the game. We also enjoy the style that we have and while we continue to make improvements, want to be very careful in how we go about doing it so that we can allow people to play without the need of needing to do massive upgrades.
This has been the classic excuse for this problem for the past four years, but it is very possible to release a patch/update without threatening the accessibility of the game. Two such ways to update the engine are: creating more levels to the graphics sliders in the option window, or creating an optional expansion pack that contains only the graphics update for $20. With either solution, Blizzard gains customers and/or profits (choice 2), while retaining their users with slightly old or outdated machines.
In fact, Blizzard did release a minor polygon update for the new content in Burning Crusade, and it is only logical that they will do the same for Wrath of the Lich King. Therefore, Blizzard isn’t truly concerned about alienating gamers, as a player who can run Westfall or Orgrimmar finds their computer slows to a crawl when they hit Shattrath.
Another excuse that has been thrown about by Blizzard fanboys is that Blizzard does not wish to change or impede upon the graphical style of the game with new, flashy, photo-realistic graphics. Anyone who attempts to make this argument should play Team Fortress 2. It is a beautiful, stylized, first person shooter that proves that style and modernity can go hand in hand. Imagine World of Warcraft graphics looking like this or this.

Clearly, the true reason Blizzard will not update their WoW graphics is because they simply do not believe that it would be a good business investment, otherwise they would have updated them already. As such, it is a true shame because an update made available in the ways mentioned before would not alienate current players, instead it would give Blizzard an extra feature to market, which could potentially bring flocks of new and veteraned MMO gamers.
For example, EVE Online launched its expansion, Trinity, which included a major graphical update. The players who use that update are still in the same world as players who do not use it, and those who can and want to run EVE with better graphics are satisfied. EVE also got a new marketing campaign, where emails were sent to all previous trial players and ads were put up on websites around the internet. Thus, the graphical update, combined with some other new content (fairly standard for an expansion), gave the publisher and developer reason to reinvigorate the marketing campaign for EVE, and get bucketloads of more players.
What do you think? Would an update be good or bad?
Mon, Nov 3, 2008
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